Friday, May 15, 2009

DHL Express, BPCL ink MoU for retail alliance

From Economic Times

DHL Express has signed a Memorandum of Understanding (MoU) with Bharat Petroleum for a retail alliance with its In&Out convenience stores across the country.

This tie-up will essentially progress in three phases giving access to almost 300-plus stores to DHL, a release issued here on Thursday said. With over 350 DHL-Blue Dart exclusive retail outlets in India, DHL has the largest retail network providing greater accessibility, reach and convenience to customers across India.

"This tie-up is very important to us as we plan to explore all retail approaches through the shop-in-shop and real estate tie-ups," DHL Express India's Country Manager, Craig Grossgart, said.

"Our extensive reach has ensured that customers can avail of both international and domestic shipment needs from one DHL-Blue Dart Express centre. Our tie-up with BPCL will only add to that customer convenience," he said.

In the first phase, DHL, in collaboration with BPCL, plans to roll-out across 25 locations in India which will further be extended to cover Tier 2 and 3 cities.

BPCL's General Manager-Brand & Allied Retail Businesses, George Paul, said that "today, it is increasingly important to differentiate and constantly focus on the customer's requirement."

"It is with this view that we have taken a decision to be associated with a well-known international brand like DHL and provide our customers with convenience of added services at our select retail outlets."

ET

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