Saturday, May 23, 2009

Eveready is waking up

Eveready Industries is the third largest player in CFL's (Compact Fluorescent Lamps) after Philips and Wipro in the organized retail segment with a 4% market share. 200 million units of CFL sold in India, out of which 50 lakh units were sold by Eveready. The company aims at using its distribution network with 8.1 lakh outlets to strengthen its position in the CFL segment. They aim to reach even small towns with a ~20,000 population.

Compact Fluorescent Lamps reduce electricity consumption by 75% and are known to last 10 times longer than normal Fluorescent bulbs.

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