Monday, May 18, 2009

Tata Steel takes major retail initiatives

Tata Steel on Sunday said it has taken major retail initiatives, including doubling its outlets to 1,000 in the next 2-3 years for its branded products, to promote sale of its steel products in the country.

The second step would be to increase the number of steel junction outlets in the eastern region through franchises to sell all kinds of steel items like furniture, jewellery, cutlery and home building items and branded products of the company, a Tata Steel official said.

The Jamshedpur-based steel major started its retail initiative in 1999 to reach out to the buyers. It has around 10,000 distributor-owned exclusive shops, including 3,000 in rural India, to sell its branded products.

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