Tuesday, December 1, 2009

Timberland ties up with Reliance Brands



The Timberland Company, a leading outdoor footwear and apparel company, on Monday announced an exclusive partnership with Reliance Brands Ltd, a part of Reliance Industries, to distribute Timberland footwear and apparel in the Indian market.

Through the collaboration, Timberland products will be available through Timberland retail stores and premium department stores in major cities throughout India, a press release issued here stated.

The Timberland brand represents four decades of product engineering and innovation, and a deep commitment to preserving the outdoors for which their products are designed, it said.

“With rapidly-growing fashion and retail sectors, we believe India will become a key market for us. Reliance Brands has a wealth of experience in launching and successfully distributing international brands in India, Timberland President and CEO, Jeff Sw artz, said.

“They have a clear understanding of the Timberland brand and consumer, and are as committed as we are to our ideology and passion for the outdoors,” he added.

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