Monday, January 11, 2010

China-made Goods Taking International Online Retail Market Share

Last week’s online holiday sales has once again convinced people about the prosperity of ecommerce in the 21st century. Bill Gates, CEO of the software giant Microsoft expressed his recognition with the bright future of online sales by praising Ma Yun, CEO of the largest Chinese B2B company Alibaba Group, to be the richest man in the world in 21st century. And Microsoft is moving. It has started its exploration into ecommerce by launching the Bing Cashback Search. It’s far from clear what the Bing Cashback Search will come off. But something interesting is taking place.

India’s businessmen are flocking onto eBay to sell beads for belly dance, African sellers are offering their unique ivory jewelry online, and Chinese merchants are selling low-priced electronic products to the world on the Internet.

All these are transforming the world we are familiar with, particularly Chinese low-priced electronics. In the past, Chinese electronic manufacturers made a slim profit by providing products through OEM to international giants like Walmart. And now they are making profits by selling directly to worldwide consumers at much lower distribution cost while consumers get what they want at lower price. This win-win online trade pattern is changing the conventional way of trading and foreign-trade-oriented online market places and trading platform have sprung up like mushrooms. For example, the emerging This Internet-based market place features electronic gadgets at the lowest price in the world with free worldwide shipping. “Our sales have more than doubled during this Christmas,” said Rose Green, Sales Director of, “and we notice that international buyer prefer gifts costing less than $10, which is our speciality. Obviously, we’re on the right way.”

Made-in-China is now not only a word. It has become a brand. Many European and American consumers are logging onto International market places for bargains since they are no longer satisfied with the limited options provided by traditional retailers like Walmart and Dollar Shop.


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