Tuesday, January 12, 2010

TOUCHMATE, world’s largest technology products range manufacturer enters India

TOUCHMATE M.E Free Zone Co., a Group comprising of 32 companies, established in 1988, the largest manufacturer & distributor for TOUCHMATE range of computers, accessories, peripherals, household appliances, mobile phones and software products, today announced its entry into Indian market, expanding its global presence even further.

TOUCHMATE which has over 1100 technology products under its brand has formed an Indian subsidiary by the name TOUCHMATE India Pvt. Ltd., to oversee and manage its Indian operations.

TOUCHMATE has heavily invested in R&D and has factories in China and Taiwan which enables it to develop innovative products and market them worldwide. It has recently opened an office in Hong Kong which shall handle its household appliances business. Besides, it has two state of the art PC assembling units that have a collective capacity of approx. 6000+ PCs per month.

Over the years the brand has established presence in 60 countries across the globe. It has sales office in Shenzhen, China to serve bulk order shipments.

TOUCHMATE is initially introducing its exciting range of media players; digital photo frames; HDMI Hard Disk Movie Player; DVD Boombox with LCD display & TV and Radio; designer notebook skins; fashionable notebook bags; Designer USB drives; Unique Internet multimedia optical mouse; Stylish web cameras; USB stereo headsets; and Bluetooth headsets in India.

According to Mr. Vasant Menghani, Founder & CEO, TOUCHMATE M.E Free Zone Co., “Indian market has impressed the world with its statistics and business potential lately. Technology usage and adoption has increased significantly in the recent past not just in metros but even in B & C class cities. This is primarily owing to a significant increase in disposable income of not just the upwardly mobile but middle-class population as well which has led to decent traction for technology products in all spheres of life across the country. The overall economic scenario in India presents a lucrative opportunity for us to be here.”

Mr. Alok Gupta, a veteran technology industry professional and a successful businessman in the domain has an equity stake in the Indian subsidiary and shall be heading the Indian operations as its Managing Director.

“Our first priority shall be to identify and align with channel partners and thus create a formidable network of distributors and resellers. We shall cohesively work with our channel partners and support them through our marketing and promotional schemes along with aggressive advertising and PR campaign nation-wide.

Besides this we shall tie-up with major brands in large format retail (LFR) i.e. chain of stores across cities, as well as successful individual retail brands Another important aspect on our priority list of Indian operations shall be to create a strong after sales support network,” explained Mr. Gupta.

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