Indian Retailer

Two of Britain’s iconic cars, Jaguar and Land Rover, are expected to make their official entry into India in 2009. The India launch of the two brands, which date back to 1922 and 1948, respectively, has been hastened by their new Indian owner, Tata Motors, which took over in 2008 from Ford Motor Company of the US. Tata Motors would be the distributor of these brands in India. India is the only country among the Bric nations (Brazil, Russia, India and China) that is yet to see the entry of these two brands. Since both are expected to be sold in India as fully built imports from the UK, their price will suffer a 110 % mark-up due to Customs duty. Two other German luxury brands, Daimler and BMW against whom the cars will compete in India have the advantage of having their assembly plants in India.