Indian Retailer

The Walt Disney Company today announced a direct-to-retail model for its home entertainment business in India.

The business will be supported by a newly formed home entertainment team which will handle the sales and marketing for DVD business in the country.

'Tinkerbell' from Disney's Fairies franchise will be the first DVD released under this new model, a company release said.

"The identification of effective distribution strategies will help us best to meet customer needs and continue to build our brand in India," said Mahesh Samat, senior Vice President and MD, Walt Disney (India).

"Disney has a firm stake in developing the family entertainment sector in this country and we continue to strengthen our market presence by extending our franchises across multiple lines of businesses," he said.

Disney's home entertainment team will focus on providing content, stories and characters from across Disney's extensive content library. The team will also look for local content development opportunities while making sure international content is made available in local languages, he added.

Source: PTI