Indian Retailer

Big Apple, a unit of Express Retail Services Private Limited in India, (a $25 million food and grocery retailer) has announced an investment of $10 million towards the consolidation and expansion of its business.

Big Apple is the Indian version of the popular US retail chain 7-Eleven.

With shopping becoming another casualty of long working hours, Express Retail Services Pvt Ltd expanded its Big Apple chain of convenience stores with 25 stores already merchandising 2,500 products including FMCG, grocery, fruits and vegetables, company managing director Munish Hemrajani said.

With 65 operational outlets in Delhi, Big Apple looks forward to add another 35 stores and take this number to100 in the next phase of expansion. Express Retail Services Private Limited is Delhi's first ever company owned retail chain.

Consumers are now looking at branded groceries and the new retailing fever is redefining grocery and farm produce retail in Delhi.

Big Apple has direct tie-up with farmers in Haryana, Rajasthan, Himachal Pradesh and Uttar Pradesh, provides consumers with uninterrupted and qualitative product supply every single time, it is learnt.

''The objective is not only making profits, also to bring the convenience and money saving shopping experience to Delhites within the walking distance of their homes. The stores are also designed to give hygienic and pollution free environment, which makes shopping experience a real pleasure,'' said Munish Hemrajani of Big Apple.

The company is currently sourcing its Ready to Eat (RTE) food products from Indian leading processed food companies like ITC Limited and Kohinoor Foods.